01. The Client

ALD (Anglian Land Drainage Limited) singularly known as one of the regions best specialist contractors. Originally founded in the late 60s, ALD has forged an enviable reputation as a leading provider of specialist earthworks and drainage works serving both commercial clients and national utility companies. ALD is a great client who understands the importance of strong branding and effective marketing collateral. We have been working with ALD for nearly 10 years.

02. The Project

Due to the companies continued reinvestment in plant and working practices. Gerard Greenan Consulting was commissioned to upgrade the companies brand identity to clearly reflect its service offering and better demonstrate its position within the construction sector. As an ongoing project, our work will continue for some time and adapt as the company develops years to come. As a result, regular reviews and marketing appraisals take place and a strict forward-thinking plan is adhered to.

03. The Results

As a result of our engagement with ALD we have successfully rebranded The company, Developed a full suite external corporate communications including stationery, project reporting material, financial reports and internal communications material. Furthermore, we have developed all of the companies fleet graphics for in excess of 100 commercial vehicles and specialist plant and equipment.  We are currently in the process of upgrading the company website and promotional video which is set for release over the coming weeks.



Letterheads & Business Cards


Design & Print

Development of all External Communications


Fleet Branding

Full branding for all company vehicles, specialist plant & machinery.


In 2011 we decided to revamp the Anglian Land Drainage logo and Gerard was recommended to us. Even during our first meeting, he showed a real understanding of our business and the sectors in which we operate. Not having an in-depth knowledge of branding and marketing we placed our trust in Gerard and the results speak for themselves. He has delivered a complete Brand solution that 7 years on, is as strong as ever, it truly reflects what we do and what we stand for."

Matthew Jaggard, Managing DirectorAnglian Land Drainage

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